Fancy Feast Kitten With Savory Chicken & Turkey Gourmet Kitten Food vs IAMS ProActive Health Adult Indoor Weight & Hairball Care with Chicken & Turkey
Order follows the Universal Score — the same deterministic engine, the same rules, for every product. Brands can't pay for placement.
The scores
66
Good · Confidence B
Bowlmark scores are independent opinions based on published label information and cited references. They are educational, not veterinary advice, and no substitute for your vet — especially for medical conditions or prescription diets.
Pillar by pillar
Weighted pillar contributions from each product's stored score — nutritional adequacy, ingredient quality, additives & processing, transparency.
| Metric | Fancy Feast | IAMS |
|---|---|---|
| Nutritional adequacy | 35 | 21 |
| Ingredient quality | 11 | 19 |
| Additives & processing | 18 | 20 |
| Transparency | 6 | 6 |
Guaranteed analysis
As printed on each label; dry-matter protein removes the moisture so wet and dry read on the same basis.
| Metric | Fancy Feast | IAMS |
|---|---|---|
| Protein | 35% | 30% |
| Fat | 17% | 11% |
| Fiber | 3% | 8.3% |
| Moisture | 10% | 10% |
| Protein (dry-matter) | 38.9% | 33.3% |
First five ingredients
Fancy Feast
- Poultry by-product meal
- rice
- corn protein meal
- animal fat preserved with mixed tocopherols
- whole grain corn
IAMS
- Chicken
- Chicken By-Product Meal
- Corn Grits
- Corn Gluten Meal
- Ground Whole Grain Corn
Flags on the label
Fancy Feast
- Unnamed animal ingredient ("poultry by-product")
- Synthetic vitamin K3 — questioned safety margin vs natural K sources
IAMS
- No nutritional-adequacy statement
- corn appears as 3 fractions in the top 8
Cite this page
Bowlmark. "Fancy Feast Kitten With Savory Chicken & Turkey Gourmet Kitten Food vs IAMS ProActive Health Adult Indoor Weight & Hairball Care with Chicken & Turkey." https://www.bowlmark.com/compare/fancy-feast-kitten-with-savory-chicken-and-turkey-gourmet-kitten-food-vs-iams-proactive-health-adult-indoor-weight-and-hairball-care-with-chicken-and-turkey
- Engine
- Methodology engine v1.1.0 · config 13c99e2f
- Verified
- Last verified August 20, 2026
The engine and config above are the ones stamped on this page's score — the exact pair that produced the number shown.