An independent score for any pet food — every point explained, nothing sponsored. Bowlmark watches labels, catches recalls and quiet recipe changes, and reads every product against your pet, not the average pet.
Every product gets 0–100 from a fixed, published method — nutritional adequacy, ingredient quality, additives, transparency. Every point traces to a plain-language reason with its source. And when a label doesn't say enough, we say so instead of guessing.
Every label is versioned forever. Recalls reach you the moment they're official, and quiet recipe changes — an ingredient slipping from second to fifth — get caught and shown as a diff, not a rumor.
The Universal Score is the same for everyone. Fit is yours: allergies, life stage, weight goals and conditions, read against every label your pet meets. Two numbers, never blended.
The front of the bag is written to sell; the back is written in fine print. A scan reads the fine print for you and hands back one honest number — before the bag reaches the cart.
“Premium,” “holistic,” “ancestral” — none of it is regulated, and none of it moves a score. When the modest bag outscores the expensive one, you'll see it. When the expensive one earns its price, you'll see that too.
A recall or a quiet recipe change on a food you've scanned reaches you the day it's confirmed — not weeks later from a forum thread. When a headline says “pet food recall,” you already know whether it's yours.
An allergy, a weight goal, a senior's joints — Fit reads every label against the animal in front of you. “Good food” starts meaning good for them.
Scanning and scores are free, permanently. Plus deepens the watch — it never gates the truth.
No sponsored placements, no paid rankings, no advertising deals. Where an alternative carries an affiliate link, it's labeled — and it was ranked by score before anyone knew whether it earns a cent.
Read the methodology486 labels on the shelf — every one versioned from the day it arrived.
Straight talk: today's shelf is the founding set — engine-proving labels with real-world shapes, kept out of search results on purpose. Real products take their place scan by scan.
Three public libraries, all server-rendered, all cited — read them without an account.
The scanner, the scores, and the label watch are live now, free — the demo above runs on the real engine. Launch opens Bowlmark Plus: recipe-change alerts, the daily brief, the full Fit picture. Pro, the power layer, arrives after. The waitlist gets the first invites.