Fancy Feast Wet Cat Food Flaked Fish and Shrimp Feast vs Purina Pro Plan Complete Essentials Salmon & Brown Rice Entrée Classic
Order follows the Universal Score — the same deterministic engine, the same rules, for every product. Brands can't pay for placement.
The scores
Bowlmark scores are independent opinions based on published label information and cited references. They are educational, not veterinary advice, and no substitute for your vet — especially for medical conditions or prescription diets.
Pillar by pillar
Weighted pillar contributions from each product's stored score — nutritional adequacy, ingredient quality, additives & processing, transparency.
| Metric | Fancy Feast | Purina Pro Plan |
|---|---|---|
| Nutritional adequacy | 35 | 35 |
| Ingredient quality | 18 | 19 |
| Additives & processing | 17 | 15 |
| Transparency | 7 | 7 |
Guaranteed analysis
As printed on each label; dry-matter protein removes the moisture so wet and dry read on the same basis.
| Metric | Fancy Feast | Purina Pro Plan |
|---|---|---|
| Protein | 15% | 10% |
| Fat | 2% | 5% |
| Fiber | 1.5% | 1.5% |
| Moisture | 78% | 78% |
| Protein (dry-matter) | 68.2% | 45.5% |
First five ingredients
Fancy Feast
- Ocean fish
- fish broth
- shrimp
- vegetable oil
- tricalcium phosphate
Purina Pro Plan
- Salmon
- liver
- meat by-products
- chicken
- water
Flags on the label
Fancy Feast
- Synthetic vitamin K3 — questioned safety margin vs natural K sources
Purina Pro Plan
- Unnamed animal ingredient ("meat by-product")
- Synthetic vitamin K3 — questioned safety margin vs natural K sources
Cite this page
Bowlmark. "Fancy Feast Wet Cat Food Flaked Fish and Shrimp Feast vs Purina Pro Plan Complete Essentials Salmon & Brown Rice Entrée Classic." https://www.bowlmark.com/compare/fancy-feast-wet-cat-food-flaked-fish-and-shrimp-feast-vs-purina-pro-plan-complete-essentials-salmon-and-brown-rice-entree-classic
- Engine
- Methodology engine v1.1.0 · config 13c99e2f
- Verified
- Last verified September 6, 2026
The engine and config above are the ones stamped on this page's score — the exact pair that produced the number shown.