Fancy Feast With Savory Chicken & Turkey vs IAMS ProActive Health Adult Indoor Weight & Hairball Care with Chicken & Turkey
Order follows the Universal Score — the same deterministic engine, the same rules, for every product. Brands can't pay for placement.
The scores
66
Good · Confidence B
Bowlmark scores are independent opinions based on published label information and cited references. They are educational, not veterinary advice, and no substitute for your vet — especially for medical conditions or prescription diets.
Pillar by pillar
Weighted pillar contributions from each product's stored score — nutritional adequacy, ingredient quality, additives & processing, transparency.
| Metric | IAMS | Fancy Feast |
|---|---|---|
| Nutritional adequacy | 21 | 35 |
| Ingredient quality | 19 | 11 |
| Additives & processing | 20 | 10 |
| Transparency | 6 | 6 |
Guaranteed analysis
As printed on each label; dry-matter protein removes the moisture so wet and dry read on the same basis.
| Metric | IAMS | Fancy Feast |
|---|---|---|
| Protein | 30% | 34% |
| Fat | 11% | 17% |
| Fiber | 8.3% | 3% |
| Moisture | 10% | 10% |
| Protein (dry-matter) | 33.3% | 37.8% |
First five ingredients
IAMS
- Chicken
- Chicken By-Product Meal
- Corn Grits
- Corn Gluten Meal
- Ground Whole Grain Corn
Fancy Feast
- Rice
- poultry by-product meal
- corn gluten meal
- beef fat preserved with mixed-tocopherols
- whole grain corn
Flags on the label
IAMS
- No nutritional-adequacy statement
- corn appears as 3 fractions in the top 8
Fancy Feast
- Unnamed animal ingredient ("poultry by-product")
- Synthetic vitamin K3 — questioned safety margin vs natural K sources
- Azo/synthetic dyes — purely cosmetic in pet food; −12 per distinct dye, capped
Cite this page
Bowlmark. "IAMS ProActive Health Adult Indoor Weight & Hairball Care with Chicken & Turkey vs Fancy Feast With Savory Chicken & Turkey." https://www.bowlmark.com/compare/fancy-feast-with-savory-chicken-and-turkey-vs-iams-proactive-health-adult-indoor-weight-and-hairball-care-with-chicken-and-turkey
- Engine
- Methodology engine v1.1.0 · config 13c99e2f
- Verified
- Last verified August 20, 2026
The engine and config above are the ones stamped on this page's score — the exact pair that produced the number shown.