Kibbles 'n Bits Original Savory Beef & Chicken Flavors vs Purina Dog Chow Complete Adult Chicken Flavor
Order follows the Universal Score — the same deterministic engine, the same rules, for every product. Brands can't pay for placement.
The scores
Bowlmark scores are independent opinions based on published label information and cited references. They are educational, not veterinary advice, and no substitute for your vet — especially for medical conditions or prescription diets.
Pillar by pillar
Weighted pillar contributions from each product's stored score — nutritional adequacy, ingredient quality, additives & processing, transparency.
| Metric | Purina Dog Chow | Kibbles 'n Bits |
|---|---|---|
| Nutritional adequacy | 35 | 35 |
| Ingredient quality | 11 | 13 |
| Additives & processing | 5 | 0 |
| Transparency | 6 | 6 |
Guaranteed analysis
As printed on each label; dry-matter protein removes the moisture so wet and dry read on the same basis.
| Metric | Purina Dog Chow | Kibbles 'n Bits |
|---|---|---|
| Protein | 21% | 19% |
| Fat | 10% | 8% |
| Fiber | 4.5% | 4% |
| Moisture | 12% | 18% |
| Protein (dry-matter) | 23.9% | 23.2% |
First five ingredients
Purina Dog Chow
- Whole grain corn
- meat and bone meal
- corn gluten meal
- beef fat preserved with mixed-tocopherols
- soybean meal
Kibbles 'n Bits
- Corn
- Soybean Meal
- Beef & Bone Meal
- Whole Wheat
- Animal Fat (bha Used As Preservative)
Flags on the label
Purina Dog Chow
- Unnamed animal ingredient ("meat and bone meal")
- corn is the 1st ingredient in a dry dog food
- Synthetic vitamin K3 — questioned safety margin vs natural K sources
- Azo/synthetic dyes — purely cosmetic in pet food; −12 per distinct dye, capped
Kibbles 'n Bits
- Unnamed animal ingredient ("animal fat")
- corn is the 1st ingredient in a dry dog food
- Synthetic preservatives with carcinogenicity signals in rodent studies — one deduction for the class
- Humectant permitted for dogs; flagged for owners avoiding it
Cite this page
Bowlmark. "Purina Dog Chow Complete Adult Chicken Flavor vs Kibbles 'n Bits Original Savory Beef & Chicken Flavors." https://www.bowlmark.com/compare/kibbles-n-bits-original-savory-beef-and-chicken-flavors-vs-purina-dog-chow-complete-adult-chicken-flavor
- Engine
- Methodology engine v1.1.0 · config 13c99e2f
- Verified
- Last verified August 20, 2026
The engine and config above are the ones stamped on this page's score — the exact pair that produced the number shown.