Purina Pro Plan Complete Essentials Adult Chicken & Rice Formula
Confidence A
The Universal score is pet-agnostic. Fit reads the same label against one pet.
Top findings
- +25Feeding-trial substantiation AAFCO Dog & Cat Food Nutrient Profiles (2016)
- -20Unnamed animal ingredient ("poultry by-product") — poultry by-product WSAVA Global Nutrition Committee — Selecting a pet food
- +151st ingredient is named chicken — Chicken WSAVA Global Nutrition Committee — Selecting a pet food
Why this score
Every point traces to a published rule with its source — nothing hand-adjusted, nothing sponsored.
Nutritional adequacystarted at 100, landed at 100
No adjustments — clean slate on this pillar
Ingredient qualitystarted at 60, landed at 49
- +151st ingredient is named chicken — Chicken WSAVA Global Nutrition Committee — Selecting a pet food
- -20Unnamed animal ingredient ("poultry by-product") — poultry by-product WSAVA Global Nutrition Committee — Selecting a pet food
- -10Unnamed fish ingredient ("fish meal") — fish meal WSAVA Global Nutrition Committee — Selecting a pet food
- +4Probiotics with a CFU guarantee ACVN — probiotics in commercial diets
Additives & processingstarted at 100, landed at 85
- -15Synthetic vitamin K3 — questioned safety margin vs natural K sources — menadione NRC Nutrient Requirements of Dogs and Cats (2006)
Transparencystarted at 50, landed at 85
- +25Feeding-trial substantiation AAFCO Dog & Cat Food Nutrient Profiles (2016)
- +10Calorie content published on the label AAFCO Dog & Cat Food Nutrient Profiles (2016)
- ℹ By-products can be nutritious — the transparency issue is unnamed sourcing
Weighted total: 78
Scored alternatives
Ranked purely by score — same species, same form. Nothing here is sponsored.
Compare with
Closest-scored foods of the same species and form.
- vs Stella & Chewy's Raw Coated Cat Kibble Cage-Free Chicken Recipe
- vs ACANA Highest Protein Wild Atlantic
- vs Purina Pro Plan LiveClear Adult 7+ Prime Plus Chicken & Rice Formula Allergen Reducing
- vs Royal Canin Sensitive Digestion
- vs Fancy Feast Kitten With Savory Chicken & Turkey
- vs Purina Pro Plan LiveClear Kitten Chicken & Rice Formula
Ingredients, as printed
Ranked exactly as the label lists them — heaviest first.
- 1Chicken
- 2rice
- 3corn gluten meal
- 4poultry by-product meal
- 5wheat flour
- 6dried egg product
- 7beef fat preserved with mixed-tocopherols
- 8soy protein concentrate
- 9natural flavor
- 10fish meal
- 11inulin
- 12potassium chloride
- 13phosphoric acid
- 14calcium carbonate
- 15salt
- 16caramel color
- 17choline chloride
- 18VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), riboflavin supplement (Vitamin B-2), Vitamin B-12 supplement, pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7), menadione sodium bisulfite complex (Vitamin K)]
- 19taurine
- 20MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite]
- 21L-Lysine monohydrochloride
- 22dried Bacillus coagulans fermentation product
Guaranteed analysis
| Nutrient | As fed | Dry matter |
|---|---|---|
| Crude protein | 36% | 40.9% |
| Crude fat | 16% | 18.2% |
| Crude fiber | 2% | 2.3% |
| Moisture | 12% | — |
| Taurine | 0.15% | 0.2% |
Nutritional adequacy
Substantiated by AAFCO feeding trials for adult maintenance.
4358 kcal/kg metabolizable energy, as published.
Barcode 0038100131348
Put this score on your site
A live badge for blogs, breeders and rescue pages — it always shows the current score and links back to this label. Paste the snippet anywhere HTML goes.
<a href="https://www.bowlmark.com/food/purina-pro-plan-complete-essentials-adult-chicken-and-rice-formula?src=badge"><img src="https://www.bowlmark.com/api/badge/purina-pro-plan-complete-essentials-adult-chicken-and-rice-formula" alt="Bowlmark score for Purina Pro Plan Complete Essentials Adult Chicken & Rice Formula: 78 — Good" height="28"></a>
Cite this page
Bowlmark. "Purina Pro Plan Complete Essentials Adult Chicken & Rice Formula." https://www.bowlmark.com/food/purina-pro-plan-complete-essentials-adult-chicken-and-rice-formula
- Engine
- Methodology engine v1.1.0 · config 13c99e2f
- Verified
- Last verified August 20, 2026
The engine and config above are the ones stamped on this page's score — the exact pair that produced the number shown.