Purina Pro Plan LiveClear Adult 7+ Prime Plus Chicken & Rice Formula Allergen Reducing
Confidence A
The Universal score is pet-agnostic. Fit reads the same label against one pet.
Top findings
- +25Feeding-trial substantiation AAFCO Dog & Cat Food Nutrient Profiles (2016)
- -20Unnamed animal ingredient ("poultry by-product") — poultry by-product WSAVA Global Nutrition Committee — Selecting a pet food
- +151st ingredient is named chicken — Chicken WSAVA Global Nutrition Committee — Selecting a pet food
Why this score
Every point traces to a published rule with its source — nothing hand-adjusted, nothing sponsored.
Nutritional adequacystarted at 100, landed at 100
No adjustments — clean slate on this pillar
Ingredient qualitystarted at 60, landed at 47
- +151st ingredient is named chicken — Chicken WSAVA Global Nutrition Committee — Selecting a pet food
- -20Unnamed animal ingredient ("poultry by-product") — poultry by-product WSAVA Global Nutrition Committee — Selecting a pet food
- -10Unnamed fish ingredient ("fish meal") — fish meal WSAVA Global Nutrition Committee — Selecting a pet food
- +21 whole fruits/veg/omega sources in the top 12 — chicory root WSAVA Global Nutrition Committee — Selecting a pet food
Additives & processingstarted at 100, landed at 85
- -15Synthetic vitamin K3 — questioned safety margin vs natural K sources — menadione NRC Nutrient Requirements of Dogs and Cats (2006)
Transparencystarted at 50, landed at 85
- +25Feeding-trial substantiation AAFCO Dog & Cat Food Nutrient Profiles (2016)
- +10Calorie content published on the label AAFCO Dog & Cat Food Nutrient Profiles (2016)
- ℹ By-products can be nutritious — the transparency issue is unnamed sourcing
Weighted total: 77
Scored alternatives
Ranked purely by score — same species, same form. Nothing here is sponsored.
Compare with
Closest-scored foods of the same species and form.
- vs Fancy Feast Kitten With Savory Chicken & Turkey
- vs Purina Pro Plan Complete Essentials Adult Chicken & Rice Formula
- vs Purina Pro Plan LiveClear Kitten Chicken & Rice Formula
- vs Stella & Chewy's Raw Coated Cat Kibble Cage-Free Chicken Recipe
- vs ACANA Highest Protein Wild Atlantic
- vs Royal Canin Sensitive Digestion
Ingredients, as printed
Ranked exactly as the label lists them — heaviest first.
- 1Chicken
- 2poultry by-product meal
- 3corn protein meal
- 4rice
- 5cassava root flour
- 6beef fat preserved with mixed-tocopherols
- 7soybean meal
- 8dried egg product
- 9soy protein isolate
- 10soybean oil
- 11dried chicory root
- 12fish meal
- 13liver flavor
- 14fish oil
- 15gelatin
- 16potassium chloride
- 17phosphoric acid
- 18L-Lysine monohydrochloride
- 19choline chloride
- 20salt
- 21calcium carbonate
- 22VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), riboflavin supplement (Vitamin B-2), Vitamin B-12 supplement, pyridoxine hydrochloride (Vitamin B6), folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7), menadione sodium bisulfite complex (Vitamin K)]
- 23MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite]
- 24taurine
- 25beta-Carotene
- 26dried Bacillus coagulans fermentation product
- 27L-ascorbyl-2-polyphosphate (Vitamin C)
Guaranteed analysis
| Nutrient | As fed | Dry matter |
|---|---|---|
| Crude protein | 38% | 43.2% |
| Crude fat | 17% | 19.3% |
| Crude fiber | 2.5% | 2.8% |
| Moisture | 12% | — |
| Taurine | 0.15% | 0.2% |
Nutritional adequacy
Substantiated by AAFCO feeding trials for adult maintenance.
4316 kcal/kg metabolizable energy, as published.
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Bowlmark. "Purina Pro Plan LiveClear Adult 7+ Prime Plus Chicken & Rice Formula Allergen Reducing." https://www.bowlmark.com/food/purina-pro-plan-liveclear-adult-7-prime-plus-chicken-and-rice-formula-allergen-reducing
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- Verified
- Last verified September 6, 2026
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