Field guides
The reading skills behind the scores, written plainly. No sponsorships here either — just how the mechanics actually work.
- How to read a pet food labelA pet food label is a regulated document wearing a marketing costume. The front of the bag is advertising; nearly everything that matters is small print on the back. Here's how to read it the way the scoring engine does.Read the guide
- Dry-matter basis, explainedThe single most useful trick in pet food math: take the water out before you compare. Without it, wet food always looks weak and kibble always looks strong — and both impressions are wrong.Read the guide
- Pet food recalls, explainedMost pet food recalls are announced quietly, spread slowly, and reach the people actually feeding the product last. Knowing how the system works is half the protection.Read the guide